upandcoming 大新設計顧問是由主理人Ally Wang 王薇潔於2013年所創立，Ally在2012年畢業於英國倫敦藝術大學服務設計研究所，同時也在該校進修創意品牌管理及空間造型規劃。前往英國之前曾於外商品牌擔任公關行銷多年，服務品牌包括: Canon, Samsung, 遊戲橘子等。回台後專注於生活風格、空間設計與行銷共同整合規劃，同時致力推廣服務設計與設計思考之應用，每年受政府及民間創意單位邀請擔任相關工作營導師與講師。

upandcoming專注經營品牌視覺行銷與空間、生活風格花藝，擅長將裝飾藝術與花藝設計融入不同空間視覺 ，並創造行銷話題，過去與合作團隊共同協助客戶的案子獲得TID、IF、GoodDesign等國內外空間與設計大獎。

2018年6月首度受邀於新光三越信義新天地A11一樓展開為期一個月，主題為
花狂•狂花系列的 pop-up 花藝快閃店，隨後8月再度於同場地策劃與服裝設計師WANGLILING 展開同系列花藝主題展售合一快閃活動。同時，花狂•狂花系列將接連在晶華酒店麗晶精品、台北微風信義、 誠品武昌、敦南店各自展開各種跨品牌的複合式花藝快閃店、手作體驗課程。

2019年執行設計誠品南西店全棟建築外牆與一樓商場間植栽佈置、二樓女裝空間大型乾燥花 裝飾藝術視覺設計，以花神為故事主題創作其作品並同時長期展出。同年底，執行位於台北東區Levi’s tailor shop Taiwan旗艦店改裝與裝飾藝術設計，在挑高5米的店內牆面以丹寧織品布料結合多媒材，創作Levi’s 經典badwing logo 大型裝飾畫作。

2020年4月以未來花店為概念於誠品南西event space展覽空間，再度進行花藝複合式展售合 一快閃店，同時並完成誠品松菸美食街，輕食座位區以「印象花園」為聯想而製作的綠化植栽設計。

About upandcoming

upandcoming was founded in 2013 by Ally Wang. Ally graduated from the Institute of Service Design, University of the Arts London, UK in 2012; at the same time, she also studied creative brand management and interior stylist in the school. Before going to the UK, she worked as a public relations salesperson for foreign brands for years, serving brands including: Canon, Samsung, Gamania Digital Entertainment, etc. After back to Taiwan, focus on life style, space design and marketing joint integration planning, and also promoting service design and design thinking. Each year invited by government and private creative units and lecturers.

upandcoming focuses on operating brands visual marketing and space, life style floral, be expert in integrating decoration art and floral design into different space visuals, and creates marketing topics; in the past, the cooperation team jointly assisted the customer's case obtained TID, IF, GoodDesign and other domestic and international space and design awards.

In June 2018, was invited for the first time on the first floor of A11, Shin Kong Mitsukoshi Xinyi Xintiandi, to start a pop-up flower shop with the theme of botaniholic by upandcoming series.Then in August, planning and fashion designer WANGLILING launched the same series of flower art themed exhibitions and sales at the same venue again.Simultaneously, the botaniholic by upandcoming series will successively launch various cross-brand composite flower art pop-up shops and hand-made experience courses in Regent City, Xinyi Breeze Center, eslite Wuchang and Dunnan store branches.

In 2019, upandcoming executed the design of the whole building’s exterior wall of eslite Nanxi Store and the planting arrangement between the shopping mall on the first floor, and the large-scale dried flowers decorative art visual design of the women’s clothing space on the second floor; created others works with the theme of the flower god Flora and exhibited long-term them exhibition at the same time. At the end of the same year, we executed the renovation and decorative art design of the flagship store of Levi’s tailor shop Taiwan located in the Eastern District of Taipei;  create large-scale decorative paintings of Levi’s classic badwing logo on the walls of the shop with a height of 5 meters were combined with denim fabrics and multi-media materials .

In April 2020, with the concept of a future flower shop in the exhibition space of eslite Nanxi's event space, a pop-up shop that combines floral arrangement exhibition and sales is held again. Concurrently, the green planting design of eslite Songyan Food Court and the light meal seating area is based on the association of "Impression Garden".

Our Story

花狂．狂花botaniholic by upandcoming

從2018年6月開始，upandcoming 大新設計顧問在各大百貨快閃活動中，嘗試以實驗性質發展出自己的花藝副品牌，期望逐漸成為國內少數具有設計和行銷背景的加值型花店。botanic是泛指植物相關的，holic是沉迷狂熱的意思，無論是從中英文字面上解讀，可以體會到品牌名稱是出自一種對於植物花卉藝術的狂熱愛好； 同時表達每件作品都有令人痴狂著迷的獨有特色。再藉由主理人原創手寫字設計的品牌識別，人人都能感受花狂．狂花 botaniholic by upandcoming想傳遞花藝中的溫度與感性。

由此可想像只要抱持著大膽創新的精神，透過花狂式的生活與創作，人生將可以留下許多有趣的經驗，宛如一朵狂花。因跨界合作所設計的商品與活動，使人享受過程中的療癒，參與並體會花藝的美好，這份使命感讓我們發展為多元文化、設計與藝術創作理念的發送平台，進而衍伸「#不只是花店，也是一種生活體驗」的品牌核心價值，至今也形成外界對花狂．狂花 botaniholic 的品牌印象。

不僅如此，我們善於運用異材質的搭配與空間設計，串起各式的美學風格，促使每件花藝作品擔為新型態的行銷媒介。過去經驗讓我們了解，維持中性色調與都會風格設計，不僅吸引既有女性的族群，更有別傳統受到不少男仕們的青睞及互動。在打開另一種市場方向的同時，我們團隊也共同相信，那份對花藝的感動可以是不分性別的。

botaniholic by upandcoming

Our Story

花狂．狂花botaniholic by upandcoming

Starting from June 2018, upandcoming has tried to develop its own sub-brand of flower art in an experimental nature in the pop-up events of major department stores, hoping to gradually become one of the few value-added flower shops with design and marketing background in Taiwan. Botanic refers to plants in general, and holic means indulging in fanaticism. Whether it is interpreted literally in Chinese or English, it can be realized that the brand name comes from a fanatical hobby for the art of plants and flowers; besides, conveying each piece of work is alive and fascinating. By the brand identification of the original brand design, everyone can feel the Botaniholic by UpandComing want to pass the ensibility in the floral.

From this, it can be imagined that as long as you hold the spirit of boldness and innovation, through the botaniholic life and creation, you will be able to leave many interesting experiences in life, just like a fantasy artwork . The products and activities designed by cross-border cooperation allow people to enjoy the healing in the process, participate in and experience the beauty of flower arrangements. This sense of mission allows us to develop into a platform for the delivery of multicultural, design and artistic creation concepts, and then expand the core brand value of "#not just a flower shop, but also a life experience" has also formed the brand image of botaniholic to the public.

Not only that, we are expert at using the combination of different materials and space design, strung together a variety of aesthetic styles, to promote each floral work as a new type of marketing medium. Based on past experience has taught us that maintaining neutral tones and urban design not only attracts existing female groups, but also attracts and interacts with many men who are open mind. While expanding another market direction, our team also believes that the touch of floral can be gender-neutral.

實 驗 性 快 閃 活 動 pop-up event

花狂．狂花 botaniholic by upandcoming
2018/6/11～7/12 | 台北新光三越信義新天地A11
2018/7/25～2019/1/10 | 誠品武昌店 2F
2018/8/1～8/30 | 微風信義 3F
2018/11/1~12/2 l 晶華酒店 B2
2018/11～2019/1 | 誠品敦南 B1
2018/12 | 台北大直萬豪酒店 2F
2019/3/1～4/12 | 台北新光三越信義新天地A11
2020/2/11～3/15 | 誠品南西1樓
2020/4/1～4/30 | 誠品南西4樓event space
2020/10/15～25 | 松菸文創園區策展

upandcoming 服務項目:

品牌形象視覺規劃設計
品牌行銷規劃與顧問
營銷長期規劃與顧問 (快閃與百貨進櫃)
空間風格設計
生活風格藝術指導設計
花藝設計
插畫設計
展覽策畫